Heritage department proposals for a catchy Canada 150 slogan fell flat with focus groups, show newly-released data. Three slogans written by federal staff were rated clichéd, vague and tiresome: “It’s trying too hard to be cool and young.”
Heritage department proposals for a catchy Canada 150 slogan fell flat with focus groups, show newly-released data. Three slogans written by federal staff were rated clichéd, vague and tiresome: “It’s trying too hard to be cool and young.”