The cash-strapped Canadian Tourism Commission is hiring foreign-language Tweeters as a “cost-effective” promotion. The Crown agency has seen its budget cut 19 percent in the past two years: ‘The more eyeballs you get, the more value you get”.
The cash-strapped Canadian Tourism Commission is hiring foreign-language Tweeters as a “cost-effective” promotion. The Crown agency has seen its budget cut 19 percent in the past two years: ‘The more eyeballs you get, the more value you get”.